NEVER Innovative Artist & Entrepreneur Raised on the West Side of Chicago, NEVER is a visionary who has left an indelible mark on the music industry. As 1 of the founding members of the legendary rap group Crucial Conflict, he has been a driving force behind the group's success for over three decades. Crucial Conflict's 1996 debut single "HAY" catapulted to chart-topping success, cementing its place as one of the most iconic marijuana-themed anthems in hip-hop history. Throughout his tenure with the group, NEVER has consistently pushed the boundaries of innovation, showcasing his unique blend of lyrical dexterity and high-energy stage presence. A prolific collaborator, NEVER has worked with a diverse array of artists from Chicago and beyond, solidifying his reputation as a versatile and respected voice in the hip-hop community. His music has also been featured on notable movie soundtracks, including "Belly" and "Rhyme & Reason", further showcasing his talent and reach. His latest collaboration, "OPERATION DECIMATION," with DAWRECK from TRIPLE DARKNESS, features a who's who of Chicago hip-hop legends and is a testament to his enduring influence. NEVER's distinctive style, characterized by intricate cadences, clever wordplay, and effortless flow, has earned him a loyal following and critical acclaim. With a career spanning over 30 years, he continues to inspire and innovate, leaving an indelible mark on the music world.