Goodz da Animal is one of the world's most popular battle rappers, claiming over 20 years in the profession. Born in the birthplace of Hip-Hop, this Bronx emcee balances lyricism with an uncommon cool that challenges the typical aggression associate with rap music. Instead, he has cultivated a brand that is associated with luxury, style and aspiration. The leader of the Grown Man Bars (GMB) movement, Goodz is an influencer that has inspired legions of new rappers to pick up the mic to battle through various card appearances, cyphers and freestyles— and also record music for the mainstream.