Taking the scene by storm in 2021 - ASK ALICE is an underground sonic force to be reckoned with. Catching the attention of industry professionals and tipped as "One to Watch", the title track from her conceptual debut EP 'Heartwork' was Single of the Week on BBC Radio Scotland's Afternoon Show. 
 ASK ALICE is the artistic vision of songwriter and producer Natalie Joy Reid who has created an otherworldly sound, while lyrically taking the listener on a journey into the depths of the human subconscious. The pagan influenced, deep orchestral and bass heavy 'Demonia' saw ASK ALICE step up both SERA’s already wide ranging and clean cut production and Natalie’s soaring, seraphic vocals and meticulous songwriting. Since joining forces with SERA and bringing her unique, thought provoking vision to the stage. ASK ALICE has evolved from a bedroom project close to the artists heart, into an audio/visual experience not to be forgotten.