West coast based rapper and entrepreneur, Isaiah Frazier better known in the rap industry as Fresh B, was born and raised in Sacramento, California. It was while playing the drums and piano in church as a child that Fresh sparked an interest in music. This interest continued into middle school when Fresh began creating beats which he finally began rapping to in high school. After taking a short break from music to focus on raising his two daughters, Fresh jumped back into the music scene with full force and has spent the last year making his name known in the industry. He has since produced multiple tracks featuring himself in collaboration with artists such as Snoop Dogg, Devin the Dude, Blegit, and Yellabeezy. Fresh  believes traveling has given him a versatile perspective on different walks of life and he considers himself to be a cultural sponge in the way that he has absorbs knowledge and experiences. Fresh has been able to share his creativity all over the world, to his many followers on social media platforms including Instagram @freshbfresh. He also uses these platforms to promote his up and coming clothing line S.A.U.C.E (soalluscaneat) which features casual apparel for both men and women. In the early stages, Fresh shared his brand by heat pressing white tees. As time went on, it became a legal avenue for Fresh’s friends and himself to generate revenue; or as Fresh would refer it as “eat”.