Born in Uljanovsk, Russia, BAD-ROC emerged as an artist driven by the struggles of his environment. Inspired by the challenges of life and violence in his city, he began crafting lyrics in 2000, offering a raw glimpse into his experiences. With a relentless determination to improve his family's future, he dedicated himself to his music career. In 2013, he partnered with Italian music manager and producer Angelo Robert "RD23" Calchera to establish a record label focused on supporting emerging artists. In June 2020, BAD-ROC became the ambassador for Rédéle, an innovative sunglasses company from Belluno, Italy, participating in the creation of limited-edition eyewear. The following year, he released "Bla Bla," which is available on all major music streaming platforms. Throughout 2020 and 2021, he gained global attention with tracks like "In The Vein," "Bla Bla," and his latest release, "Back It Up." His upcoming single, "Ride With Me," set to drop in 2024, promises to continue showcasing the unique style and storytelling of this talented Russian rapper. Each release builds on his impressive body of work, reflecting his distinct approach to rap.