SVMI is a videographer and rising artist from North Manchester. Having grown up listening to rap and old school R&B, SVMI’s appetite for music emerged when he was 18 and shooting music videos for other Manchester based artists. Notable producer WhyJay (Aitch, DigDat, Zeph) encouraged SVMI to pursue his musical passion full-time after a recording session together. SVMI went viral from his hit track ‘Bait Lies’ (almost 3mn streams to date) after picking up organic traction and promoted by long term friend Aitch. He’s since worked on new music which has been signed to NQ Records with plenty of new music to release. His prior releases continue to perform well, posing a strong potential outcome for his upcoming music. Previous support from tastemakers: Kenny Allstar, Rob Bruce, ADot/Dotty, Yasmin Evans, BBC Asian Network, Pie Radio, Unity Radio, GRM, The Pit Ldn, LinkUp TV and Mixtape Madness.