Acute businessman and respected musical powerhouse, Rawston George, is the COO of the Maschine Life Empire (MLE). Passionate as he is talented, Rawston, with assistance from Keyz Da Don and their team, propelled the Maschine Life brand from humble beginnings to widespread notoriety. The monicker Rawston George derives from a combination of his old stomping grounds Rollestone Street, often pronounced raw-ston, and the alias of his former idol, notorious gangster Boston George. The name quickly stuck to the artist and grew into a sophisticated brand. Pulling from his past experiences as a hustler on the city streets, Rawston brings keen observation skills and sharp intuition to his business practices. His raw delivery and true to life lyrics paint vivid visuals of his innermost thoughts.