Max Frost had a creative awakening. Since scoring genre-mashing hits including “White Lies” and “Adderall,” the forward-thinking pop maestro felt he hadn’t shown his true colors. “I realized I needed to completely change what I was doing and what I was trying to create into something a little bolder, a little bit more honest and less controlled,” he says. He’d spent his entire life in Austin, Texas, so moving to Nashville was about having a fresh start – “reinventing myself as much as a person as an artist.” By the time he was enrolled at the University of Texas, he was obsessively writing and recording R&B-and-hip-hop informed pop music in his dorm room. “White Lies,” though, changed everything: nearly one year after first uploading the song to SoundCloud, prominent blogs began to share it and a palpable buzz began to develop around it. Now the singer, multi-instrumentalist and dynamic live performer has seen his star rise in a major way thanks to tours with Twenty One Pilots, Panic! At The Disco, Bastille and Gary Clark Jr., to being featured on a recent DJ Snake single to his sync gold song “Good Morning” appearing in way too many commercials, films and TV shows around the world to count. Max continually redefines his artistry via production work for breaking talent like UPSAHL, Wild Child and LLusion.