For Joey Niceforo, the 2018 release of his full-length solo debut, Priceless, is a key milestone, both personally and professionally. Recorded at London’s iconic Abbey Road Studios with an 80-piece orchestra, Priceless features an A-list production team, including producers John Jones (Celine Dion, Duran Duran, Fleetwood Mac), Sam Reid (Glass Tiger), producer/conductor/arranger Steve Sidwell (The Carole King Musical –Beautiful, Shirley Bassey, Robbie Williams) and late engineer Steve Price (Adele, Sam Smith, Michael Jackson). Priceless also features multiple tracks by powerhouse songwriter, Diane Warren (Aerosmith, Toni Braxton, LeAnn Rimes) and current and former members of Glass Tiger. Niceforo has already had a lengthy and distinguished career as a performer. In 2005, he made his professional debut as a member of the Canadian Tenors. In 2006, he founded classical crossover act, Destino, which toured worldwide and performed at the 2008 Beijing and 2010 Vancouver Olympics as well as at Carnegie Hall. Niceforo also toured widely throughout North America, Italy and the Czech Republic, was featured on NBC performing the American National Anthem during NYC’s Columbus Day parade in New York and, on CBC’s 2017 Canada Day broadcast, singing ‘Oh Canada’ in Italian. He has also won the prestigious Nel Mondo Award, which celebrates the achievements of people of Italian descent worldwide, and includes Sophia Loren and Luciano Pavarotti among its previous recipients.