As the ultimate homage to music, KYEN?ES?, is an exciting, new concept by Saban Music Group (SMG) that focuses on the musical performance. KYEN?ES? from the Spanish phrase ‘Quien es?’ is about the experience of music—the songs, sounds, and culture that resonate with audiences worldwide. This inspiring movement encourages all generations and cultures to immerse themselves in eclectic genres via original interpretations, covers, and medleys of hit songs by iconic artists. The premiere project “EL CARNAVAL DE CELIA: A TRIBUTE” draws inspiration from La Reina de la Salsa, Celia Cruz, with three of her timeless hit songs—La Vida Es Un Carnaval, La Negra Tiene Tumbao, and Rie y Llora—that will bring together music lovers across different generations from around the globe. Always evolving, KYEN?ES? will stay true to spotlighting iconic musical works, through reimagination and reinterpretation.