Jimmie Cooley, also known by his stage name BMS Jayy, is a rapidly emerging rapper hailing from the eastern side of New Orleans. With a natural talent for music, Jimmy's journey into the rap game began at a young age, where he was exposed to the music industry by his family’s label, BMS Entertainment. BM$ Jayy's love for music grew as he was surrounded by it, and he began to see it as a creative outlet to express himself. Despite his undeniable talent in music, BM$ Jayy was also an accomplished athlete, and football was his first love. With a promising future in football, Jayy was destined to play for the NFL, but he decided to follow his passion for music instead. This decision changed the course of his life, and he has been honing his skills as a rapper ever since. Jimmie's unique sound and style have earned him a loyal following, and he has performed at several local venues in and around New Orleans. His music reflects his experiences growing up in the city, with themes of love, struggle, and perseverance that resonate with his audience.