Clay “Krucial” Perry III, is a Memphis-native rap artist who grew an interest in his path of discovering new music techniques and sounds and mastered the craft of mixing records. Clay went on to create a career out of his engineering skills, helping curate top songs for some of the hottest acts of this new era - NBA Youngboy, Yo Gotti, Rico Nasty, BlocBoy JB, NLE Choppa, Yella Beezy and more. 
 After years of working as an engineer, Clay honed his skills as a solo artist. Balancing both the front and backend of the music business, he decided to create his musical alter persona, Krucial. “I’m me and nobody else can be me or imitate me, especially where I am from. I have my own sound and that is incontestable,” says Clay about his musicality.