The AP Movement ”Apply Pressure” "Apply Pressure until the sound breaks" - Founders of The AP Movement. The A.P. Movement is an entertainment movement aimed universally; primarily based in Canada, the original founders KING PARISS, & BIG CLUTCH continually recruit alumni in genres across the world. From Afrobeats to Hip Hop , the AP movement strives to create exceptional entertainment and pressure-breaking sound. Creating a musical environment is the best way to develop unlimited possibilities.