Pryme Kingz are a music group from London, consisting of Freeze Pryme, La’al Pryme and Prelude DM. Previously described as 'urban pop'. Pryme Kingz has titled their distinctive new sound as “Soundtracks to real life". With a passion for diversity, the trio have paired their Hip Hop/ R&B sound with a variety of genres, including: Latin music, Afrobeats, Traditional Native American music, dancehall, musical theatre and more. Their single 'Lately' released in 2019, was on the A list playlist on Pulse 88 radio for four consecutive weeks, while also receiving support from Reprezent and other reputable community radio stations. In the same year, they followed up with the singles ‘On My Mind’ (with Mimi Mxnroe), Saturn and On My Way. The single R.N.B was immensely supported by Capital Xtra as well as BBC 1xtra who later added it to their BBC Sounds beats and bars playlist. Proving there’s no limit to their imagination and ideas, they have also created a production collective called Pryme Beatz. Under this alias they have been writing and producing equally eclectic tracks for other artists. Which include UK sensations Skengdo, Jamal Edward's artist Smallzz and rising dancehall star The Rara. Through their music as well as their production; Pryme aims to soon be a household name...