Iadonik clearly sets himself apart from other artists. In pursuit of sampling mastery, he locked the original music and sounds he had into a desk drawer. The outcome is music created in his bedroom with a pile of dusty vinyl. This music is able to attract many new listeners. Now, Iadonik is an indispensable name in Hip Hop history. He has a “new sound with old qualities" that uses the sound of early 90's Hip Hop in modern times. Not only is Iadonik an artist, but he is also a designer and a video creator. The clown’s role is to keep the audience excited and engaged. This label used the clown as a timeless idea in its name. As a finishing touch, it is colored with navy, which is a mixture of black and blue, important colors in music.