BIA’s bars are powered by her hard-won self-assurance. The Boston area-bred multi-platinum international star has hustled for years to create her own brand of narratively rich and emotionally emphatic music. Signed to Epic Records in 2020, BIA, born Bianca Landrau, has been the epitome of character and artist development since her breakout year in 2021, and has grown into one of the most versatile acts in Hip Hop with a combination of cohesive projects and smash hits. Her 2021 collaboration with Nicki Minaj, “Whole Lotta Money,” earned BIA the first Billboard Hot 100 Top 20 and multi-platinum hit of her career, and she’s been a mainstay on the U.S. Rhythmic and R&B/Hip Hop charts since, notching several placements for collaborations with G Herbo, J. Cole and Timbaland. Her latest career accomplishments include featuring on the soundtrack to the highly-anticipated new Bad Boys film, Bad Boys: Ride or Die, on “Lights Out” with J.I.D., and a beauty collaboration with Urban Outfitters, Beauty For Certain—named after her star-turning 2021 project For Certain—that includes eyeliners, lip glosses, and other staples of BIA’s aesthetic. Earlier this year in April, she joined Nicki Minaj on stage during the Boston stop of the Pink Friday 2 Tour for a “Whole Lotta Money” victory lap. The moment represented a full-circle one for BIA. Following a career year in 2023, everyone wants a piece of Bianca. “I am all about manifesting the life you want to create for yourself,” she says.