Alex started his journey in Argeș under the guidance of his cousin who was a DJ at the time. Around 2007, he moved away from playing decks to become the main act in a night club in Romania. Gaining experience in the local scene gave him the opportunity to travel around Europe and play music for crowds in different countries. Since returning home, he has released singles that have hit the playlists of local electronic DJs in the scene. In 2020, he became one of the founding members of the electronic music group Quantifiq, which is his main musical focus to date. In the summer of 2022, he establishes the record label Advisual Records, through which he tries to bring a completely new diversified package to the underground area of ​​Romania and beyond.