A southern kid from Houston, TX by way of Monroe, LA, Jay Kell has always had a way with words. He explains "Putting words together was always easy, so I never thought of it as something special. It wasn’t until college that I started rapping. I would freestyle in different events at school and always got a positive reaction." Jay Kell's biggest moment came when he was selected to freestyle with his high school idol, Chamillionaire, at a concert festival on LSU's campus. "After being on a stage that large and rocking a crowd that huge, I knew this is what I wanted to do."While in college, Jay Kell met producer Ronnie Harper. After only a few short months of working together, they would eventually create the songs that would form their first project southernFUTURISTIC. Soon after, Jay started performing on the underground Houston hip hop scene. In 2016, Jay formed a group ‘NtheClouds’ and they released a self titled project. The group went on to be known in Houston for their Live performances with their band “The Forecast”. They also released several singles like "Taj Mahal" "Chill Day" and "Lie to Me". In 2019 Jay returned to his solo roots. He release an EP entitled "Cashmere Ashes" in January 2019. The production was handled by longtime collaborators, The Oth3rs. Later he released "Step Back" with The Oth3rs. In July 2019, Jay Kell released "ISSA VIBE" which is the first single from a collaboration project entitled "Sunset BLVD" with Kay and King Mason.