Born and raised in Union, New Jersey, GROOVY is an independent New Jersey-based artist whose musical expression defies genre. Growing up in a musical household with a father who was a global touring house DJ, GROOVY grew up on a steady diet of house music and hip-hop. The 25-year-old artist recalls witnessing creativity at its finest at a very young age, as artists from all over the world made pit stops at his childhood home to collaborate with his father. In 2023, GROOVY is fearlessly embarking on a new musical journey, abandoning his roots in alternative hip-hop and moving towards a new, eclectic sound, effortlessly blending the R&B, Neo-Pop and House genres while leaving listeners with infectious music fit for late nights on the dance floor.