Considered Bulgaria's biggest pop star, DARA is renowned for her quality hits in her home country and the Balkan territories. Her singles and videos have achieved over 100 million streams, featured on multiple New Music Fridays across Europe, and secured numerous #1 spots on the Official Airplay Chart of Bulgaria. DARA is a multiple award winner ("BG Fashion Icon", "Woman of the Year" (2022), "Best Female Artist" (2018), "Best Music Video" (2022)), brand ambassador of Puma for Southeast Europe and a judge on "The Voice of Bulgaria" for four consecutive seasons. Her international career is strengthened by marketing activities and collaborations in the USA, Canada, South Korea, Norway, Sweden, the UK, and Romania. She has worked with top music producers such as Chris Young (Rod Stewart, Kylie Minogue), Jungleboi (ZAYN, Rihanna, G-Eazy, will.i.am, Craig David, R3HAB), Romanian hit-makers Monoir, Matteo, Alex Parker, Mr. Gun and others. In 2023 one of the most famous K-pop artists, KAI from EXO, released a new version of DARA's single "Mr. Rover" which has gathered over 80M views and 200M streams worldwide.