Sirusho is the biggest Armenian pop star, who put Armenian modern music on the map. The singer/songwriter's music reflects a blend of Armenian ethnic music with the modern pop influence. She brilliantly fuses the rich heritage of yesterday with the modern trends of today and represents the Armenian culture & music in a fresh new way. Being called "a national treasure" by BBC she was the only Armenian artist to become a 3-time World Music Award nominee. She won the hearts of the European audience after her Eurovision hit song "Qele-Qele".