BIBI is a singer, songwriter, and actor based in South Korea. As one of the fastest-rising stars in Korea, she performed on COACHELLA MAIN STAGE during the iconic 88rising HEAD IN THE CLOUDS set where she debuted her all English track “Best Lover”. No stranger to being viral, her performance made headlines for her cheeky stage presence and vocals, following her Head in the Clouds Festival debut of “The Weekend”, setting off an internet frenzy mid-performance. The campaign follows BIBI’s highly anticipated feature on the iconic Marvel 88rising's "Shang-Chi and The Legend of The Ten Rings: The Album”. She had her TV US debut performance at Good Morning America, following her performance at iHeartRadio’s Wango Tango festival. Fans were able to later catch her exclusive concert during her most recent McDonald’s global TVC and campaign with artists including Kid Cudi, blackbear and Omar Apollo. Her latest US appearance was at 2022 88rising’s “Head in The Clouds” Festival, which is officially the largest festival in Los Angeles county.