SHERIF Hailing from Detroit, the birthplace of techno, Sherif is a driven, passionate and charismatic artist with a unique approach to his blend of underground techno. Sherif's music is really all about connecting with listeners through great energy, lush soundscapes, powerful low end and gritty production aesthetics, not unlike influential performers such as Stacey Pullen. Sherif approaches his production with a refreshing mindset and a creative attitude, overlooking at the roots of the techno genre. Over the past decade, Sherif has been found performing in his native Detroit and at venues such as TV Lounge & Whiskey Disco, but has also graced dance floors, from LA to Miami and Canada to Mexico. Sherif has held multiple residences including in Cleveland (Anatomy) and in Windsor, Canada (Boom Boom Room). In 2010, Sherif released Dope Speaker, on one of dance music’s biggest and oldest labels Perfecto owned by Paul Oakenfold. By 2012 Sherif launched his own imprint Slur Records, which delivers driving techno and house inspired sounds more representative of what you would expect from seeing Sherif live. Whether in the studio or behind the decks, Sherif’s unique style is born out of the musical influences from his childhood — Detroit techno, traditional Ethiopian sounds, classic orchestra and jazz. Realizing the power of music at a young age, Sherif set out to share his passion for pulsating rhythms with others.