Musical artist Chad Piff is a Modern Day Hippie Rockstar in true form. This free spirited lifestyle began around 2007, a few years after he graduated high school. He discovered his immense passion for the arts, music in particular. Once that passion was sparked, Chad Piff began exploring the musical era of the Hippie Lifestyle of the 60s and 70s. He immersed himself in the musical catalogue of artists like Jimi Hendrix, Bob Marley, Janis Joplin, and the Grateful Dead. He taught himself to play the guitar, which became a centerpiece of his overall brand. Chad Piff has become infamous for his aesthetic: long dreads and a guitar by his side. His love for the non conformist movement encouraged him to create the lifestyle brand: Modern Day Hippie.