JAAD's style and music has changed a lot over the years, however he always keeps his impactful lyrics, and fierce energies. JAAD was born in Malaysia and travelled the world before ending up in Edinburgh, Scotland for the majority of his life. As a result he is an artist who represents Scotland with the utmost regard. After the success of the Nothing To Say (Remix), JAAD has solidified himself as one of the greatest Scottish Rappers to date. Moreoever, with the success of his first Mixtape "Calm Before The Storm" and PSG hitting over 1 million streams it's only right that he starts 2025 with a bang. His next release "Ain't Rich Yet" is of a unique nature to his UK fanbase. But with a slight rebrand and huge marketing campaign he is confident how it will be received.