Dr. Sir William James the Baptist (better known by his stage name, Sir the Baptist) is a highly profiled, multi-disciplinary, Christian American artist, two-time Grammy Award-winning artist, writer, and producer, two-time GMA Dove Award-winning, three-time Stellar Award-winning, BMI 2021 Songwriter of the Year, and BET Award-nominated artist. Sir proved he was a Christian leader in the global gospel industry when he facilitated a deal with Atlantic Records/Warner Music Group in New York City, alongside Craig Kallman, Julie Greenwald, and Michael Kyser. His debut release, Saint or Sinner, became a blueprint for urban Christian believers. He has toured Europe, opening for Nelly, Mary J. Blige, and Herbie Hancock. He has collaborated with musical legends. When he is not writing hymns, he is a business magnate, economist, media proprietor, and revenue agent for licensing intellectual property to lifestyle brands such as Facebook, Apple, Google, Lexus, Glenfiddich, Samsung, McDonald's, W Hotels, Lyft, WeWork, Toyota, T-Mobile, Tidal, Yeti, Converse, Vans, Macy's, The Chicago Bears, The Chicago Bulls, The Recording Academy, VH1 Save the Music Foundation, Fat Tire, and Pandora. His music is his most popular talent, but his innovations have pioneered the gospel culture in streaming, marketing, education on diverse business ethics, and mission homes for missionaries of the Christian faith.