Toikeon Parham, known professionally as Ms. Toi, is an American rapper. She is featured with Ice Cube on one of today's biggest hit songs. Released on the soundtrack for the feature films Next Friday and Save the Last Dance, "You Can Do It" became a major club hit in 2000, and its video received ample airplay on BET and radio stations across the nation. Born in Chicago, Illinois, her family moved to Inglewood, California, when she was 11 years old. Toi attended and graduated from Inglewood High School. Upon graduating from high school, she began pursuing an interest in hip hop. Her first studio recording, "Life Styles of the Rough and Sexy", was by her and Ronnie DeVoe. She joined a rap group, Militia, and her performance on a remix of their track "Burn" led to further opportunities. Toi's big break came when she was invited to record "You Can Do It" with Ice Cube and Mack 10. The song became a hit. Subsequently, Ms. Toi was signed to Universal Records. Her debut album, That Girl, was released a year later. It features multiple West Coast rappers, including E-40 and MC Ren, along with others like Nelly and The St Lunatics. Also featured on artist songs like Baby S, Kurupt, Cavie, Dalvin from Jodeci and Kokane. Now Ms.Toi is the owner and ceo of her own label G.O Entertainment Inc established in 2013 to continue to push her brand. The Real in the City album produced by Mike City released in 2020 has songs featured on Hulu series Woke and several other series and outlets.