Constantly reinventing himself, breaking down musical and creative barriers: this is how the man from Brussels has become a figurehead of the Belgian rap renaissance, as well as an essential reference in French-language music. Whether it's a more egotrip-oriented track like God Bless, alongside Damso, or a more introspective style like his collaboration with Christine And The Queens on Minuit 13, the rapper- singer-producer is always in his element. In a few years, the Brussels-born rapper has found himself featured on COLORSxSTUDIO, invited by Drake to perform at the AccorHotels Arena, relayed by Virgil Abloh,... An avid fashionist, Hamza skilfully crafts his image. In music videos and in the city, he cultivates a style that's part streetwear, part haute couture, fascinated by the work of Virgil Abloh, his Belgian compatriot Raf Simons... In 2020, Hamza is designing capsule collections for Nike, Levi's and Billionaire Boys Club, the brand owned by Pharrell Williams and Nigo. Hamza's early days on the bangs of French rap are long gone. A true trendsetter, he now plays the role of luxury guest on albums by rising stars such as PLK and Laylow. His latest project, Sincèrement, is the essence of what made his musical magic. Alongside Damso, Ckay and Offset, Sincèrement has been the best-selling French-language album of 2023 so far. What does Hamza have in store for us next? Impossible to say, but can peacefully say that the SCGD season is going well.