It all began in 1991. As DJ Fantasy Dream, he was one of the first DJs in Switzerland who played and produced Trance-music. In 1994 he released his first Vinyl at Adam &Eve Records (Germany). 1995 he founded the Label “Bopp Records” and in 2004 the Label “Deep Inside Music”, which was exclusive distributed by EMI Music. In 2005 Beat Herren produced the official Street Parade Movie DVD and as well he played over 20 times over the last decade at the Street Parade in Zurich, Switzerland. With his Pop-Project called “Carma” he received the Swiss Award for “Best National Music Video”. As his other side project “The Recycler” he produced a few Techno and Tech house Tracks and played in Miami, New York and many other destinations. Through his life Beat Herren managed four Clubs in Switzerland. In 2008 he opened his own club the iconic “Stairs-Zurich”. Since 2002 he is producing as Beat Herren and Amagra in many labels like Upward Records, Blue Tunes, Savva Records, Prog on Syndicate, EMMC India, TMR Italy, SunSun Germany, EMI Music, VuuV Records, Roll-In Groove Records and many more. Meanwhile he produced and released over 200 own Songs, Ghost Productions and Remixes. With his productions he was hitting multiple times the charts all over the world. During this ride, he was able to play his music all over the world. His DJ- and Live-Sets are famous for his groove and power and the love and dedication to the music.