Milwaukee native Greg Koch has forged a successful career as a guitar player's guitarist. He has been called "fiendishly talented" by author and former editor- in-chief of Guitar Player Magazine Tom Wheeler and "scary good" by guitar phenom Joe Bonamassa. In addition to his 15 releases on multiple record labels which feature his unique take on a variety of American guitar styles and his versatile compositions, Koch is widely known for his lengthy tenure as an international ambassador for Fender Guitars which listed him in their “Top Ten Unsung Guitarists” on Fender.com. He is also a best-selling author and video instructor for music publisher Hal Leonard. Greg is a contributing columnist for a variety of guitar magazines including Guitar Player Magazine which listed Greg’s “Chief’s Blues” in their “40 Badass Blues Solos You Must Hear” and Premier Guitar. For the last few years Greg is renowned for his wildly popular internet videos (which number in the thousands with tens of millions of views) originating from the legendary Colorado guitar shop Wildwood Guitars. Furthermore, Koch is internationally known for his work with Fishman Transducers as a clinician and for his contributions to the development of the highly acclaimed Greg Koch Signature Gristletone Pickups for Telecaster guitar.