Known as "The Turn Up God" in the Bay Area, Priceless Da ROC is responsible for creating some of the biggest waves and trends to come out of the Northern California. Growing up, Priceless moved back and forth between California and Washington D.C before finally settling in the San Francisco. Making a name for himself using humorous Punchlines on the battle scene, Priceless not only appeared on 106&Park Freestyle Friday at the beginning of his career, but also won. The next year Priceless would then upload a dance video to Clyde Carson’s track “Slow Down” that would instantly go viral, introducing the world to a new dance called  “Yiken”.  The Yiken dance introduced songs such as Red Nose, Gas Pedal, Panoramic, Hella Saucy, Yiken (etc) and evolved into the new dancing style of the Bay Area. After 3 albums (One of them including his track “Yiken (Certified) that has amassed over 30 million streams) Priceless Da ROC continues to deliver High Energy Bay Area Party Tracks with witty punchlines and continues to thrive as one of the most influential artist in the Westcoast Party Scene. Priceless has collaborated with Mike Sherm, JuneOnnaBeat, Kool John, J. Stalin, T-Wayne, Sage The Gemini, P- LO, Loverance , DJ Luke Nasty and more within those 3 albums. From Producing record for Juelz Santana “King Of New York” to producing and recording his own records (Yiken, Dance A Lil Different, & More), Priceless looks more then ready to bring the Bay Area culture world wide.