LaRussell is one of the most important artists of this generation. Not only has he brought back the art of rap, but he’s building a platform based on authenticity and good ethics. LaRussell and his independent collective, “Good Compenny”, are pioneering change within the industry. They are supporting independent artists without requiring them to give up ownership of their art. Good Compenny provides artists with resources and opportunities to execute their ideas. With a focus on building community that is all inclusive, LaRussell allows the people to decide what his contributions are worth to them. He allows the people to pay what they want for shows, merch, music, and all other commodities. His movement is not free, it's priceless.