Southern Hip Hop artist/producer born Bobby R. Colvin, Jr. became Soufside after linking up with childhood friends and joining local Columbus, Ms recording label Steel Magnolia. After recording some demos and an EP as a member of a group for the label, the Mississippi native realized he was more of a solo artist than a crew member, so he set off on his own. After taking some time off and attending Jackson State University on a football scholarship, He returned to music to make his solo debut in 2009 with the mixtape The Hood's Hope, and by the end of the year he signed with the spotify:search:label%3A%2235*35%22 label, owned by former NBA star Clarence Weatherspoon. In 2012 he hit with the singles "Hello" and "Got Me Feeling," along with the EP Hard Work Pays Off. Two years later he dropped some high-profile collaborations with "I'm Just Coolin'" featuring Gorilla Zoe and "Everything Moves" featuring Bun B, both landing on the Hip Hop charts in 2014. He went on to release his following LP in 2016 titled "Look What I Did" fueled by the high Energy single "Shine On Em" ft. Snootie Wild, which landed him once again on the hip hop & R&B charts.