In 2009, Effy Giraffe began her journey through different musical images, styles, and genres. After providing the world with a variety of different self proclaimed hits for five years, Effy decided to retire in 2014 to focus on her family. She has since returned with a brand new single I’m Alive (2019), which marks the first official single since releasing her 2015 greatest hits album, featuring hit single I Love Charles Manson.