Effy Giraffe, formerly known as Geoffrey, is a genre-defying artist known for her bold reinventions and fearless musical evolution. Launching her career in 2009 as Geoffrey, Effy shifted focus after a 2013 name change due to copyright issues, marking a new era of creative exploration. Her self-titled 2014 comeback album, EFFY, showcased a rap and R&B fusion, highlighted by singles “ Better Than Before” and “Made of Money.” Though critically mixed, it set the stage for a true rebirth. Effy’s next album, Out Of This World (2014), marked her breakthrough, blending pop, dance, and bold lyrical themes. Singles like “Whips & Chains (Nail Me Right)” and “So Hot” garnered critical acclaim, cementing Effy’s place in pop culture. Despite announcing retirement in 2015 with the release of The Greatest: The Complete Hits Collection , Effy’s artistic journey was far from over. In December of 2022, Effy returned with her lead single “End of Everything” from Beginning of the End (2023), diving deep into synth-pop and introspection. Her follow-up, End of the Beginning (2024), delivered a mix of emotional depth and high-energy tracks like “Better Off Alone”, I've Moved On, and “Me, Myself & I .” Effy remains a transformative force, blending innovation and raw emotion to connect with listeners worldwide. Her commitment to reinvention and authenticity continues on and with many projects planned, Effy continues to be booked and busy into 2025!