Born in East London, raised in South London, 20 year old Juai is here to be a trailblazer in the music industry and shake up the sound of the UK. Rugby and athletics were key features of his life but music has always taken precedence. Music is in his blood, not only was his mother a singer and dancer but his grandparents also used to sing. As a result he started songwriting at the age of seven. Juai draws his inspiration by listening to a varied selection of music and artists from Biggie Smalls, to Tory Lanez, to Nao. In regards to his own career, JUAI looks to artists such as J Hus and Digga D.