Israel Cruz has made a name for himself in the music industry as a producer, songwriter, and artist. He has been recognized for his authentic RnB and hip hop sound, producing and writing for some of Australia's top artists including Jessica Mauboy, Stan Walker, and Jade Macrae. His work has garnered him multiplatinum success and multiple award nominations, including a win for the Urban Music Awards' Best RnB Song of 2007 for "My Girl." In the early 2010s, Israel's independent releases gained even more recognition, with songs featured on mixtapes by top DJs like DJ Drama, DJ Envy, and DJ Clue. This led to collaborations with artists such as Fabolous, Lil Jon, and Ciara, and tours with the likes of Snoop Dogg, Kelly Rowland, Sean Paul, and Neyo. Israel's ability to cross genres seamlessly was demonstrated with his dance pop hit "Party Up," which became a club anthem and reached platinum status in 2012. Israel's dedication to developing new talent is evident in his brand, The Nufirm, which has helped discover and launch the careers of artists such as Blessed (aka Miracle) and producer Khaled Rohaim. However, after a decade of success in the industry, Israel faced personal struggles that resulted in a hiatus from music. Now, Israel Cruz is back in the studio working on a blend of dance and RnB with a mix of established and emerging artists. His new project is filled with hook-rich melodies and he is preparing for what is sure to be a productive year.