Hair Jordan is a vocalist and music producer at the heart and center of the new emo rock scene. While trying to create a new sound he has been heavily influenced by artists such as Sueco, Falling in Reverse, Bring Me The Horizon, Attack Attack and Machine Gun Kelly. Most known for being the first "Emo Reaction" channel on YouTube, many of today's alternative influencers grew up watching his YouTube videos along side other creators such as Johnnie Guilbert, Bryan Stars, Eugenia Cooney, Social Repose and Robby. In 2022 he moved back to Los Angeles, CA with the firm intention to make music his main career focus, something which had always lived in the background due to his vlogs and prank videos being more popular. The goal of his music and content has always been authenticity, which has led to large followings on every social media platform, and even a weekly party held at various clubs in Hollywood, CA where he brings together the alternative community, including many notable influencers and musicians for the most talked about underground events in the city.