ZUUBEK, artist and producer currently based in Tokyo, first emerged in the SoundCloud scene as part of the future beats movement, releasing with label Night Owl Collective and growing an audience on SoundCloud. During 2020, ZUUBEK began releasing music on major streaming platforms, developing an eclectic brand of electronic music combining futurism with nostalgia. Whilst experimenting with different sounds, in 2021 ZUUBEK released single 'Fly Away', a delicate electronic song with dreamy guitar and ethereal vocals, which has since been featured on Spotify's Serotonin and good energy playlists, as well as receiving editorial playlisting from iTunes and Japan's LINE Music. Since mid-2021, ZUUBEK has grown a community on Youtube around his unique, guitar-driven pop/indie productions, and has since produced songs with millions of streams, such as 2022's Nostalgia and 2023's PSYCHO from rapper Pertinence, 2022's MIND OVER MATTER & JADED from artist Diverseddie, as well as securing a placement with K-pop's Big Planet Made Label and working with director Ali Yokota to compose music for a BOSE ad campaign.