Youni is known for his thoughtful and introspective lyrics that often draw from his personal experiences and reflect on his own growth and development. His relatable and emotive lyrics that often draw from his personal experiences, relationships, and struggles. He often express his raw emotion and vulnerability through his music by often addressing themes of success, ambition, love, heartbreak, self-discovery, and social consciousness in his music. He is also well-known for his humility, and his brand message is built around the idea of authenticity, hard work and staying true to oneself. 
 He positions himself as a relatable and down-to-earth artist who has worked hard to achieve his dreams, and encourages his listeners to do the same. He portrays himself as an artist who has a personal touch, and genuine connection with his fans, who is not afraid to address the serious issues in his music so he often encourages his fans to be themselves and strive to improve themselves, and everyone around them.