Bryce offers young listeners a new and unique style of clean, positive, danceable, and catchy kids hip hop genre songs. Bryce's music is made for kids who are too old for Barney, The Wiggles, and Sesame Street but too young for the explicit and adult pop and hip hop music waiting to influence them in the wrong direction. Bryce's music is a welcome alternative to corny bubble gum pop and weak rap music that teens and young adults such as Disney or Nick artist make for children using the same old formula. Bryce's coolness relates directly to his  audience through high quality music and engaging videos kids easily relate to. Bryce is young, but by listening to his music you would think he's older than his age.