Who: Fred Miller Why: To provide the carefully considerate consumer a wardrobe, a sonic tableau, a lifestyle. Where: Baltimore, MD USA How Long: We have been selling t-shirts since 1996, it's true, but only recently have we expanded to t-shirts of such magnificence. And the music has always been there. How Long for the Online Shop: Nearly 9 months. Who are the people on the team: Nick and Chris wrestle for control. But half of Rob is 72% alien, so there's that. Financial support provided by Michael Enzo.