Visually Sound Records ("VSR"), is an innovative and collaborative artist, independent record label and artist management company. #TeamVSR is the brainchild of founders and long time "brothers from another mother", Paul McAllister and Dennis Brown. Born and raised in Kingston, Jamaica (the mecca of Reggae and Dancehall music), Paul and Dennis both knew from an early stage that media and music would be at the centre of their mission to empower and create opportunities for as many people as possible through creative collaboration and entrepreneurship. Having garnered extensive experience in music production, media, marketing, content creation and business over a number of years, Paul and Dennis took the step in 2020 to start the VSR movement, which holds origin and base in Jamaica, Canada and the Cayman Islands, and over the past years continues to grow from strength to strength. Since then, and despite much adversity along the journey, VSR has had over 30 releases in the musical genres of Dancehall, Hip Hop and R&B, with many more on the way. Collaborations have included the likes of Silk Boss, Wildlife Pettodene, ShaqStar, Savage Savo, Bastan Quan, Ah-Drianna, Jah Bloodz, Denz, Moses, joeL and others. The goal of VSR is the creation and facilitation of true collaboration amongst creatives to foster individual and collective success. #TeamVSR is committed to action around purpose, efficient execution of strategy, and empowerment of the artist.