The artist that you see is Ricardo, but on the streets of Kansas City, he is wellknown as Rico Ricardo. Music was a release for Rico. Music was his escape from reality, but he always felt the need to speak on his reality through music. Music literally saved his life. Life has not always been easy for Rico. Growing up in a single-parent home, and not really being close to his father, Rico turned to the streets for guidance. It was sometimes rough and stressful at the same time. Rico often felt like an outcast and alone and the way he dealt with his frustration was he wrote. He wrote poetry, songs, he wrote about anything to ease his mind. Hip Hop is what brought him through. He took his reality, added a beat and melody to it and it became truth for all ears to hear. Being involved with street life since an early age, Rico started getting into a lot of trouble with the law, leading him back and forth to jail for most of his life. He knew he didn’t want to become a product of his environment, so he promised to make a change. Focusing on his music and establishing his record label, , take over the game. He buckled down, wrote and recorded numerous songs and features for his own projects and other local artist’s works as well. He shot tons of videos. He also traveled from state to state doing shows, radio interviews and working with some of the top underground, up and coming, and industry professionals alike.