Passing through Saudi Arabia and Malaysia before settling in Sudan, Soulja raps in his native Sudanese Arabic, warping, bending and playing with dialect, introducing it to new grooves, pockets and beats, rejuvenating the Sudanese scene with this experimental flair. His career took a definitive turn in 2020 with his official debut, instantly cementing him as one of Sudan's most distinctive and innovative artists. In just two years, Soulja has become a household name in the MENA region, with hits like 'Charleston' and 'Bringi' garnering millions of views and streams. His work with Egyptian producer 77 on tracks like ‘Carriby’ spotlight his exploration of grim sonic as he forays into uncharted, darker auditory realms. While he's out there, making waves with hits like “Qeses” with its storytelling and Sudanese "Zanig" melodies, he remains an elusive figure in the scene. Soulja's latest release, his debut album "Deja Vu," is a journey through 14 tracks, encompassing his evolution as an artist over the past three years. The album includes tracks like 'Ronaldo,' which merges a jersey-type beat with celebratory visuals captured in Dubai, showcasing his energetic performances and life behind the scenes. The album, a blend of trap, pop rock, low-fi trap, and Sudanese influences mixed with Afro rhythms, represents Soulja's idea of déjà vu – where dreams and daydreams intermingle, creating a sensation of living experiences before they actually happen.