Latifa is a viral TikTok musician amassing over 58,000 followers with her most viral video reaching almost 1 million views. The Birmingham-based singer and songwriter channels pop tunes with a fusion of electronic and oriental melodies. Latifa was born in Manchester, UK and grew up Singapore, making her truly an international artist in her roots. She’s been has had her songs featured on BBC music introducing and one of them was named track of the week. Latifa has performed across the Birmingham and West Midlands, and also as a featured performer for the Birmingham Festival 2023 Commonwealth Games and the Birmingham Weekender.