niina is more than just a producer, a singer-songwriter and a creative director. niina is the force behind some of the most entrancing and uplifting electronic music you’ll hear this year. niina is an immersive multi-disciplinary project, almost a decade in the making. niina is a utopian ideal made reality: a distillation of female energy through which women can support one another and express themselves creatively, free from societal pressures and without judgement. “niina is a space where I don’t need to put on any kind of facade because I’m both seen and accepted,” the East London-based newcomer elaborates. “And that’s what I’ve always loved about electronic music: it gives you permission to be free.” This quest for freedom extends to the reclusive producer’s creative approach, a non-conformist outlook that might well be niina’s superpower. By not being beholden to the same rules or conventions as the rest of the scene, the producer/artist is able to explore her innately melodic vision unfettered, blending an irresistible pop sensibility with the euphoric spontaneity of the dancefloor, and bearing truly transportive results. For niina, it’s all about sharing the power of electronic music, and facilitating others in feeling seen. Because ultimately, niina is a safe space for anyone with an open heart and a curious mind.