He was originally born in San Diego, CA, later moving to Tampa, FL for the second half of his childhood. A lover of music, he took up videography as a secondary talent eventually producing and directing videos for other artists in the city. Fed up with the lack of authenticity his clients possessed, he decided he wanted to bring a fresh, new approach to music. Now rapper, songwriter and videographer, Trendz Luciano embodies the diversity, creativity and vision that's been in relatively short supply on the radio airwaves. From catchy hooks to a distinct flow influenced from his west coast roots, Luciano's performance over 808 and trap beats positions him as the newcomer to look out for. His true approach to music is simple. He wants to give his market what they want to hear all while allowing his visuals and love for fashion to be the viral topic of conversation. Now that sounds like a pretty tall order for a new kid on the to fill, however Trendz Luciano is very much up to the task and he has the catalog of music prepared to prove it.