BLEACH CULT is the musical nom de plume of Vytis Puronas, singer-songwriter and film sound designer, formerly one half of lo-fi synthpop outfit Soy Farm. His music is very textural and direct, with a genre-bending approach that explores post-punk aesthetics, minimal wave soundscapes and intriguing hooks with a pleasantly retro vibe. BLEACH CULT is all about raw imperfections and beautiful spontaneity, captured live on analog modular synthesizers, often relying on single takes and instinctive executions of tracks that leave little to no room for extensive tweaking and post-processing. Puronas creates a distinct noirish tone, which borrows from influences as diverse as post-punk, minimal wave, ambient and even pre-war blues and 60s rockabilly, just to mention a few.