The rise of hip-hop in India has coincided with the emergence and rise of DIVINE, considered as one of the most popular rappers and hip-hop artists in India. With awards and accolades to his name, DIVINE’s fiery, anger-spitting verses have struck a chord with everyone from Dharavi to Dubai. Central to rise of the ‘gully rap’ movement, with hit singles like ‘Kohinoor’, ‘Meri Gully Mein’, ‘Jungli Sher’ and ‘Kaam 25’, DIVINE’s brutally honest Hindi rap draws inspiration from his own life and the streets of Mumbai, set to beats that wouldn’t be out of place in a New York studio. DIVINE’s story and rise of the Indian hip-hop scene also inspired Bollywood director Zoya Akhtar’s blockbuster hit 'Gully Boy', starring Ranveer Singh. Gully Boy also sees DIVINE in action on five tracks, including 'Apna Time Ayega' and co-writing ‘Doori, with the legendary lyricist Javed Akhtar. In addition to being one of the music industry’s most bankable stars, DIVINE has also added entrepreneur to his bag of feats. Gully Gang Entertainment, a multi-purpose entity will serve as a record label, Gully Gang Records, unearth and manage new and exciting hip-hop talent, create live music IPs in addition to other things. DIVINE released his highly anticipated debut album’ Kohinoor’ in 2019 in partnering with Hip-Hop legend Nas’ label - 'Mass Appeal’ on the project. The album has received wide-acclaim till date with almost all tracks becoming a mainstay on audio streaming charts in India.