"DIA, an acronym for 'Didam Is Amazing,' and affectionately known as Uncle DIA, is a highly acclaimed rapper, vocalist, songwriter, and music producer from Kaduna state, Nigeria. As the pioneer of the 'Good and Intelligent Music' movement (GAIM), he has successfully etched a distinctive mark in Northern Nigeria. Renowned for his captivating stage presence, clever lyricism, versatile flow, range and mastery of language, Uncle DIA has earned multiple awards for his contributions to the music industry. His discography spans over multiple genres and his narrative and descriptive songwriting is often inspired by his personal life and experiences. He has over the years received widespread media coverage and critical praises across Northern Nigeria. An amazing and talented sensation of new school African hip-hop whose greatest strengths as a musician are unarguably his witty lyricism and impeccable vocal delivery.